What is the Weario™ calculator and how does it work?
The Weario™ calculator is an exclusive Pro plan feature that provides customers with a personalized, interactive cost-per-wear experience.
Here's how it works:
- Customer clicks the 'Calculate' button on product pages
- Interactive popup guides them through questions about:
- What type of item they're buying
- How often they'll wear it
- Which seasons they'll use it
- Care costs (dry cleaning, shoe care)
- How long they'll keep it
- Personalized price per wear result with optional confetti celebration
- Option to recalculate with different assumptions
📈 Benefits:
• 🎯 Higher Engagement: Interactive experience keeps customers on product pages longer
• 💎 Justifies Premium Pricing: Helps customers understand value of quality items
• 🛒 Reduces Cart Abandonment: Customers feel confident about their purchase decision
• 📊 Increases Conversion: Transforms price objections into value conversations
The calculator adapts to different product categories and includes smart logic (e.g., shoes get care cost questions, formal wear gets seasonal adjustments).